Prospectus

The City of Beverly Hills welcomes fine artists to apply to the Beverly Hills Art Show. This show has now been sponsored by the City for 41 years! The event attracts 40,000 spectators during the weekend, and takes place during the third weekend in May and October. Artists exhibit their work outdoors on the grassy terrain of historic Beverly Gardens Park along Santa Monica Boulevard between Rodeo and Rexford Drives. It is one of the largest and most respected outdoor shows on the west coast, attracting artists from all over the country, and some of L.A.’s finest. In addition to original art, this two-day art show offers an outdoor dining area, wine & beer gardens, elegant music, and artist demonstrations. An artists’ reception is held on Saturday evening after the show.

The October 17th and 18th show will take place from 10 a.m. to 5 p.m. on both days.

VETTING PROCESS Your artwork, as shown in 8 pictures of 8 different art pieces, as well as a complete display photograph or an accurate and attractive drawing, are the major determining factors for acceptance. It should go without saying that you are submitting your artwork, and yours alone. Should you be accepted to the show, you, as the artist, must be present throughout the weekend to show your work. An independent jury panel reviews quality, originality and presentation of artwork in comparison with other applicants in the same media category. These jurors are art professionals, ranging from curators to artists; a new group of jurors is recruited for each show.

Acceptance to previous shows NEVER guarantees acceptance to the current art show, as we are committed to presenting new artists just as much as we are to showing returning artists. If you are not accepted to this show, feel free to try again.

APPLICATION AND ACCEPTANCE FEES The application fee is $35.00. The acceptance fee is $350.00. These two (2) fees constitute the only fees and/or commissions which are charged by the City of Beverly Hills / Beverly Hills Art Show.

CATEGORIES

ALL artwork must fit the criteria for one of the following categories and have been completed within the last four years. Entries in more than one category require separate applications. Booth sharing is prohibited unless both artists collaborate to create every piece! All artwork, of course, must be produced by the artist named in this application.

In all categories, 90% of artwork must be original; only 10% of all work can be prints, reproductions, giclées, OR original art in one other category. A print must be an original piece by the artist and signed/numbered.

NOTE: Wearable art (clothing or accessories) and household items are prohibited. The sale of notecards is prohibited. The long-ago established purpose of this event is to introduce and promote the sale of fine art to a discerning community. Please do not price your artwork higher just for this event, because of the name and location of the event. We do have many very savvy shoppers in this neighborhood!

Ceramics All vessels must be hand-built or thrown by artist.
Drawing & Traditional Printmaking no posters. All prints must be hand-pulled or created in traditional print media and numbered individually.
Glass All glass pieces must be hand blown or hand cut and fused by artist.
Jewelry Each piece of jewelry must be physically crafted from raw materials (metal, wire, glass, stones) by the artist. Metalsmithing, wire-wrapping, and stones or glass cut by the artist are acceptable methods of composition. No assembling or otherwise compiling of purchased stones, glass, beads or other components will be accepted.
Mixed Media – 2D work which is physically similar to painting, drawing, or photography, but which is created using other materials or multiple materials.
Mixed Media – 3D sculptural work which is composed of wood, metal, paper, batik, fiber, or other diverse or multiple materials. No wearable art is permitted.
New Media digitally or partially digitally generated art, including digital art that is embellished with paint or other techniques and photographs that are significantly altered using digital/computer techniques. Must be numbered individually.
Painting oil, acrylic and gouache. Only 10% of all work can be prints, including giclée prints. Must be numbered individually.
Photography All images to be shot by artist; all prints to be signed and numbered. Commissioned services (i.e., family portraiture) must be secondary to prints offered for sale.
Sculpture All sculptures must be hand-built by artist.
Watercolor Only 10% of all work can be prints, including giclée prints. Must be numbered individually.

YOUR SPACE, AND YOUR BOOTH DISPLAY PHOTO OR DRAWING This is very important. Spaces are at least 10 ft. deep X 12.5 ft. wide, normally greater, on flat lawn. A photo (preferred) or accurate drawing of your display/set-up is required. You do NEED to think about exactly how you will set up this area, and what equipment you will use, and then produce a photo or a drawing based on your plan for the space. This is REQUIRED. Show staff seeks a clean, uncluttered, gallery-type look in art displays. Show staff determines placement of artists based on display photos/drawings . Here is a link which will show you how many other artists have displayed their work at the show. www.beverlyhills.org/artSHOWDisplays

EQUIPMENT THE CITY DOES NOT PROVIDE BOOTH DISPLAYS OR EQUIPMENT. Artists must provide their own display. An equipment rental vendor working with the City can rent equipment to you, should you desire. The rental company provides 10’ X 10’ canopies (the overhead tent), tables, easels, chairs, umbrellas, etc., to artists - these are all reasonably-priced items. They can provide wall units as well on which you can hang your work, but the wall units can be expensive to rent. The cost for a complete set of wall units ranges from $320 to $480, depending on how many and how deluxe you want them to look! Again, you may also bring all elements of your own display.

EXHIBIT SPACE REQUEST UNLIKE MANY OTHER SHOWS, a space can be requested but there is NO GUARANTEE! PLEASE MAKE SURE THAT YOU UNDERSTAND THIS BEFORE APPLYING. The Art Show Committee looks at several factors such as: visual impact, flow of foot traffic, and “shaking up” the look of each new show aesthetically. Again, show staff seeks a clean, uncluttered, gallery-type look in art displays. Show staff determines placement of artists based on display photos/drawings.

ARTIST ATTENDANCE All artists are required to represent their work, and only their work, in person, on both days! This show is widely known for its friendly meet-and-greet atmosphere.

DEMONSTRATIONS Demonstrations during the Art Show are encouraged, and selected demonstrators are highlighted in the event program. If interested, please call (310) 285-6836.

AWARDS The following awards will be presented at the show: 1st, 2nd, 3rd and two Honorable Mentions in each category. There are also a Best of Show, Most Original, and Best Display of Art awards. Artwork is judged Saturday between 11:00 am and 4:00 pm. Names of award winners will be posted in many places, and a ceremony is held on Sunday.

STATE BOARD PERMIT California requires that you obtain a Temporary Seller’s Permit before the show, if accepted. This free permit is the only one required! It is a state permit, not issued by us. To register; https://efile.boe.ca.gov/ereg/index.boe On this website page, the artist can click on the line in bold blue which reads “register a business activity with BOE”. The phone number for the California State Board of Equalization is (800) 400-7115.

www.beverlyhills.org/artshow
artshow@beverlyhills.org
(310) 285.6830
(310) 285.6836