Prospectus

The St. Helena Rotary Foundation has been raising funds for Napa Valley non-profit organizations and charities and well as international service projects for 20 years. We have donated over $4 million to local and international projects supported by Rotary. All proceeds from the Festival will support the Foundation and its many beneficiaries.

The Napa Valley Art & Music Festival is being designed to attract art collectors from around the San Francisco Bay Area and throughout California.

The Napa Valley Destination Council describes our Valley this way:

"The Napa Valley has been described as "North America's legendary wine and food capital, where the art of living well is defined and each season holds a story waiting to be discovered!

The Napa Valley is home to art, music, and architecture on both the intimate and the grand scales. Revolving art exhibitions at wineries, permanent and special museum exhibitions, art galleries, open studios, historic and contemporary architecture, and art festivals all provide an arts experience that is legendary."

The Napa Valley Art & Music Festival will be the largest art festival ever organized in the Napa Valley. The three day event will feature 100 artists, nationally and regionally renowned, all of whom will be selected by a nationally known jury through Juried Art Services. 

HIGHLIGHTS

• We expect 2000 people to attend the Festival each day
• The majority will be Bay Area residents attracted specifically to the Festival for the Art, music and internationally renowned food and wine
• The Festival will attract Art Collectors from around the Bay Area
• Prizes recognizing outstanding achievement
• Flat booth fee, NO commissions
• Booth fee includes:
  • assisted load-in and load-out
  • Artist & VIP Hospitality facilities including complimentary continental breakfast, beverages and snacks
  • Artist Relations "Concierge" Services and Booth Sitters
• Top musical entertainment
• Children's entertainment and hands-on art activities
• National, regional advertising, promotion, and public relations campaign
• Inclusion in Festival Program
• Festival website promoting exhibiting Artists throughout the year
• Gourmet food, fine wines, champagne and premium beers
• Complimentary ticket to the Festival's Gala Party
• Free Artist parking within walking distance to the event grounds
• Beautiful winery and vineyard setting

FESTIVAL ELIGIBILITY & RULES

1. The Festival is open to all applying Artists.
2. All Artists must be present on site during the entire Festival.
3. No commission on sales is collected by the Napa Valley Art & Music Festival.
4. No work by apprentices or employees will be accepted. Commercial agents, dealers, or manufacturers are not eligible to enter. No kits, molds, tumbled stones, embellished objects, or edible art may be submitted.
5. Exhibitors are required to display an Artist Statement in a prominent place within their booth. Materials and processes used must be disclosed in this statement.
6. Only limited edition, signed, and numbered reproductions of artworks are allowed. Artists must define "limited edition" through their Artist Statement and must disclose their process to the buyer. Editions may not exceed 450. Original art must occupy more than 50% of the applicant's booth space. In the case of photographers and printmakers, this means gallery quality framed work.
7. No postcards, books, note cards, posters, or any offset reproductions are permitted.
8.  Exhibiting Artists must comply with all safety requirements, and vehicles may be parked only in designated areas. Artists are forbidden to park in public parking operated by local charities. Noncompliance will result in elimination from consideration for any future Festivals.

CITY OF ST HELENA & STATE OF CA TAX REQUIREMENTS

Participating Artists are required by the City of St. Helena to purchase a Temporary City of St. Helena Business License and comply with all City regulations. The proper form will be supplied by NVAMF to invited Artists.

All participating Artists must have a CA Board of Equalization issued Sellers Permit on hand. Copies of said permit MUST be sent to the Napa Valley Art & Music Festival's office no later than June 29, 2011. If the Festival has not received your California State Seller's permit by the deadline, the invitation to exhibit may be rescinded and no refunds will be offered.

Participating Artists are responsible for collecting and paying current California sales tax on all sales made during the Show.

All Artists are required by the State of CA to file a Sales & Use Tax return no later than December 31, 2011.

A link to the B.O.E. form will be provided on our website. Artists who do not comply will not be allowed to participate in future Festivals.

Due to NVAMF's contract with the City of St. Helena, Artists are required to provide a copy of their Sales & Use Tax return to the Festival by December 31, 2011 as proof of payment. Artists who do not comply jeopardize eligibility for future Festivals.

APPLICATION GUIDELINES

Application fees are non-refundable

Images:

• ALL applications MUST contain (4) digital images representing the Artist's work to be exhibited AND (1) digital image of their booth set-up.
• Neither the Artist nor their gallery/business name may be visible in any of the images.
• Under NO CIRCUMSTANCES will a Photoshop or other digital drawing representation of an Artist's booth be accepted. The image submitted MUST be an actual photograph.
• If you do not have an image of your actual booth set-up, please photograph a "mock booth" against plain walls, showing a grouping of your work and interaction (in order to reflect scale).
• Digital images must be 1400 pixels at the longest dimension at 300 DPI in jpeg format.

Artist Statements may NOT contain the name of the Artist or their gallery/business name.

Artist's Booth

The festival is an outdoor event and tents are not supplied.  The event will be held rain or shine.  Exhibitors are responsible for providing and securing their own tents.  The surface is grass so tents must be secured by stakes or weights on each leg.

Booth sizes—10'X 10', 10'x20'

To request a specific space, go to the site map at https://www.nvamf.org/artistsresources.html and pick a space number. But please keep in mind that this is only a request and that for reasons beyond our control, it may not be possible to give you the exact space you requested.

All tables must be skirted to the ground.

Collaborating Artist:

• Collaborating artist's name MUST be listed SEPARATELY in the Collaborating Artist's name fields.
• A collaborating Artist is defined as participating in the creation of artwork; not a business manager/partner, spouse, or assistant.
• If a collaborating artist name is not listed on the application, it cannot be added at a later time, and will not be listed in the program or on the Artist list.

Incomplete applications will not be forwarded to the Jury for review

An Artist may NOT apply more than once in the same category.

Artists applying in more than one category MUST use new images that reflect the work in that category. Only the booth image may be repeated.

Artists will be accepted to exhibit works in ONE category ONLY.

All Applications will be made via Juried Art Services.

• For new artists, instructions on the use of JAS can be found at www.juriedartservices.com.
• If you have previously set-up a Portfolio with Juried Art Services, you do not need to set up a new one in order to apply. Simply create a NEW APPLICATION within the existing Portfolio.
• Applications and the $50 fee due no later than 9pm on Monday, May 2, 2011.

Notification:

• Notifications will be posted to each artist's JAS profile on May 16, 2011. Please access your profile on that date to check for your status (Invited, Wait List, or Decline)
• Telephone notification will not be provided under any circumstances.

CATEGORIES

You may apply in more than one category, but you must submit a separate application and separate images for each medium. If you apply in more than one category, only the Booth slide may be repeated. PLEASE NOTE: If you are accepted, you may exhibit only in that category for which you have been juried in. Artists may not apply more than once in the same category.

2-D Mixed Media: Art using MULTIPLE media that has a relief depth of LESS than 1/8" of an inch thick. This category includes collage, handmade paper, fiber that is not wearable, etc.

3-D Mixed Media:   Art using MULITPLE media that has a relief depth of MORE than 1/8" of an inch thick. This category is for objects which are "decorative" rather than "useful" (see FUNCTIONAL ART Category.)

Ceramics:   Art that is Original Clay Work. No machine made or mass produced work will be accepted. Drawing: Art that is created with pencils, charcoal, chalk, pastels, etc.

Fiber:  No machine tooling, machine-screened patterns or other forms of mass production accepted. This category is intended for handcrafted fiber, straw, leather, or other similar materials. No studio production work will be accepted.

Functional Art:   3-D creations which serve a purpose such as implements, furniture, doll houses, wind chimes, kaleidoscopes, etc.

Glass:  No molds or other forms of mass production allowed.

Jewelry:  No commercial casts, molds, or production studio work.

Painting:  Painting using oil or acrylic paints on canvas, or limited edition, signed and numbered, high quality Giclées /reproductions which may not exceed 450. 50% of the booth display must be original artwork. Artists must define "limited edition" through their Artist Statement and must disclose their process to the buyer. Images of Giclées may not be submitted to the Jury.

Photography: Art using a camera, including black and white or color digital or original prints from negatives. Prints must be made from the Artist's original work, be processed by the Artist or under the Artist's supervision, properly signed and numbered, and in editions of not more than 450. 50% of the booth display must be original artwork.

Printmaking:  Art created by a stamp, screen printing woodcuts, Artist created prints, serigraphs, digital art, etc., properly signed and numbered, in editions of not more than 450. Giclées may be sold if they are less than 50% of your exhibit and signed/numbered. Lithographs are not acceptable. Images of Giclées may not be submitted to the Jury.

Sculpture:  Art that is 3-dimensionally sculptural and is original work done in any medium.

Watercolor:  Layered and pigmented water-based media including; acrylic, gouache, tempera and transparent watercolors applied to archival acid-free stock or handmade papers. Giclées must be signed and numbered, of high quality, and may not exceed 450. 50% of the booth display must be original artwork. Images of Giclées may not be submitted to the Jury.

Woodwork:  Original hand-tooled, machine worked or carved work. If painted or inlaid with a different material, applicants should choose 3-D Mixed Media or Functional Art.

2011 NAPA VALLEY ART & MUSIC FESTIVAL TIMELINE

AWARDS

Prizes will be awarded where excellence is determined by the Judges, including $1,000 "Best of Show" Award. All award winners will receive an invitation to exhibit the following year in the Napa Valley Art & Music Festival.

JURY & SELECTION PROCESS

1. A jury panel of Artists nominated by Juried Art Services select participants for the current year's Festival.
2. Artist selections are based on quality of workmanship, originality, artistic conception, as well as overall booth display.
3. The identities of the Artists are not known to the Jury panel who view the digital applications in random sequence. Jurors evaluate the Artist's work, booth image and Artist Statement.
4. Artists are scored on a scale of 1 (low) to 5 (high), with no 3 used, and given a score of the combined points from each Juror. Artists from Napa County will receive one bonus point in the selection process. The number of Artists accepted in each category is based upon the number of applicants for that category.
5.   The top scoring Artists are invited to participate in the Festival. Selections by the Jury are final.    
6. Exceptional local and national artists are brought to the show by invitation. However, everyone must complete the application process.
7. A Wait List is selected from the Jury's scores in each medium, and Wait Listed Artists are invited as cancellations occur in that particular medium.
8. Digital images are the only basis on which the Jury Panel may make a decision. The works intended for exhibit(s) must be represented by the images submitted.