Prospectus

2020 COORS WESTERN ART
E X H I B I T & S A L E

December 12 – January 26, 2020
National Western Stock Show, Denver, CO

Application Dates: January 18, 2019 - April 15, 2019
Application Fee: $45.00, $55.00 starting April 1, Notification Date: By May 15, 2019

Event Prospectus
The Coors Western Art Exhibit & Sale began as the joint inspiration of Coors Brewing Company and the National Western Stock Show in 1993. Produced by the National Western Stock Show, proceeds from the Coors Western Art Exhibit & Sale benefit the National Western Scholarship Trust. This trust annually provides college financial support to 100 our next generation of agri-business, veterinary science, and rural medical leaders. The Coors Western Art Exhibit is now considered one of the finest western art exhibits in the United States.

Events
The 2020 Coors Western Art Exhibit & Sale opens with several events. There is a Young Collectors Gathering December 12, 2019, a preview on January 6, 2020, and the Red Carpet gala reception on January 7, 2020. The show opens to the public January 11-26 during the National Western Stock Show. Due to the nature of our space, are purchased during the Red Carpet Reception may not be hung in the gallery during the Stock Show.

Over 30,000 Visitors
The National Western Stock Show is the super bowl of livestock shows, including live horse shows, rodeos, livestock auctions, and trade show hall. Over 30,000 visitors come through the Coors Western Art Gallery every year.

Artist Selection
Artists are selected by professional Denver-based Curator, Rose Fredrick. Submit up to 10 examples of your work for review. The examples do not have to be the pieces intended for the exhibit, and you may submit multiple media in one application. We want to see your best work.

We have two coinciding art exhibits: Coors Western Artists get 70% commission; National Western Club Artists get a 60% commission. We accept artists from the United States, North America, and Europe.

After acceptance the curator will work with the artist regarding artwork for the show. Upon the curator’s selection of an artist the contract and show timeline will be sent to the artist. The work will need to be on premises November 2019 (subject to change).

Direction and Purpose
Before applying, please visit our website, www.coorswesternart.com for details about the exhibits and events and to look at the work by other artists. We highly recommend you have an understanding of the show and its direction and purpose before applying. We select 10-20 new artists every year.

Please submit only original work in any medium with Western subject matter or spirit, broadly defined. Our show is known for contemporary viewpoints and media. Etchings, prints, and photographs in small editions may be considered, no giclee or mechanical reproductions of original work. We do accept digital photographic prints.

Accepted Artworks
All artwork exhibited in the Coors Western Art Exhibit & Sale must be available for purchase, and no pre-sales are allowed. Work should be current and not have been shown in Colorado (exceptions for sculpture). Three large works and three small works (144 square inches or thereabouts) can be submitted to the show for a total of six pieces. The small works are part of a silent auction during the opening gala. Sale prices are set by the artist, including the silent auction miniatures. Silent auction bids above the set price go to the National Western Scholarship Trust, and the artist retains 70% of the set price.

Accepted artworks must remain on display for the entire duration of the exhibition and will not be available for pick-up until the day after the exhibit ends.
All works must be ready to show – framed, wired for hanging, with bases.
All work is sold framed, including multiples of prints and photographs.
The artist is responsible for shipment of artwork to and from the show. Artists pay for shipping both ways. We suggest you provide insurance to cover the artwork while in transit.
Coors Western Art provides insurance for 70% of the art value while on site.
Unsold artwork will be repacked and returned to the artist in the same shipping container as received.
Artists are not guaranteed to be asked back to the show.

The curator has the right to not accept artwork submitted or to remove items from the show for any reason at any time. The results of the jurying will be final. No refunds will be made on unaccepted entries.

Application Fees
There is a $45.00 application fee for each artist submitting work. All applications received on or before April 15, 2019, will be reviewed by the curator. A $10 late fee will apply for work submitted between April 1 and April 15.

The National Western Stock Show is a not-for-profit organization.
For more information visit www.nationalwestern.com.

Curator
Rose Fredrick has curated the Coors Western Art Exhibit & Sale since 1997. Over that time the show has grown from 30 artists to more than 60, and now includes the Gallery at the National Western Club. As an art advisor, publisher and writer, Rose has been actively involved in the Denver art scene for more than 25 years, working on exhibitions for non-profit causes and writing about art and artists for national publications. Fredrick won a National Endowment for the Arts grant in 2006, to curate a traveling exhibition title “Master Pieces of Colorado,” which explored the legacy of landscape painting in Colorado. Her interview with Wayne Thiebaud has been viewed at museums during his retrospective exhibitions, and is used by artists and professors in college curriculum. She has been asked to jury numerous exhibitions, and has both moderated and sat on panel discussions covering such topics as Art versus Smut: Where Does Photography Cross the Line and What’s Wrong with Western Art? Most recently, Fredrick has started a fine art publishing company with an affiliation to University of New Mexico Press. Her publication Elevated Perspectives: The Paintings of Joellyn Duesberry was selected as a finalist for the Colorado Book Awards. Fredrick is also the curator of the Parker Arts, Culture, and Events Center (PACE).

Required items:

A Minimum of 4 and a maximum of 10 images of paintings, prints, sculptures, photos, or other fine art. We will not select jewelry, furniture, saddles, pottery, or other crafts. No off-set prints or giclee reproductions of original work, fine art photography printed digitally is okay.
Submit titles, prices, medium, description, and sizes of artwork.
Optional: Artist statement
Optional: Biography

Notifications : Results will be sent to applicants via Juried Art Services by May 15, 2019. If you do not receive notification by this date, you have not been accepted into the show.

Contact Information:

Krista Hanley
Coors Western Art Coordinator
National Western Stock Show
4655 Humboldt St.
Denver, CO 80216
coorsart@nationalwestern.com

Terms & Conditions or General Release of Event
The Coors Western Art Exhibit & Sale is open to all artists. Entries must be original artwork. Reproductions of original works of art are not eligible.

Note that this is not a juried exhibition but professionally curated. Artists are welcome to apply with examples of work that have been exhibited, sold, or are otherwise unavailable. After acceptance the curator will work with the artist regarding artwork for the show. Upon the curator’s selection of an artist the contract, terms and conditions, and show timeline will be sent to the artist.

All artwork exhibited in The Coors Western Art Exhibit & Sale must be available for purchase, and no pre-sales are allowed. Sale price is set by the artist. The National Western will retain 30% of the artist’s set price if accepted into the Coors Western Art Exhibit, and 40% of the set price if accepted into the National Western Club Exhibit.

Accepted artworks must remain on display for the entire duration of the exhibition and will not be available for pick-up until the day after the exhibit ends.

The artist is responsible for shipment of artwork to the show. Unsold artwork will be repacked and returned to the artist in the same shipping container as received. Return shipping is paid for by the Coors Western Art Exhibit.

Artists are not guaranteed to be asked back to the show.