Prospectus
THE BEVERLY HILLS artSHOW,
May 19-20, 2018
The City of
Beverly Hills warmly
welcomes fine artists
to apply to
The Beverly Hills
Art Show
This show has been sponsored by the City for 45 years, as of this past October! The event attracts 40,000 or more spectators during the weekend, and takes place on the third weekend in May and October. All artists exhibit their work outdoors on the lawns of historic Beverly Gardens, located along Santa Monica Boulevard, extending four blocks, from Rodeo to Rexford Drive. It is one of the largest and most respected outdoor shows on the west coast, attracting artists from all over the country, and some of L.A.’s finest. In addition to original fine art, this two-day art show offers an outdoor dining area, wine & beer gardens, elegant music, and artist demonstrations. An artists’ reception is held on Saturday evening after the show.
The May 19 and 20 show will take place from
10 a.m. to 6 p.m. on both days.
In order to produce a high-quality art event for the public and for our selected artists, we do have some strict application rules.
VETTING PROCESS
Your artwork, as shown in 8 pictures of 8 different art pieces within a single media category, as well as a complete display photograph (or accurate, detailed drawing), are the major determining factors for acceptance. It should go without saying that you are submitting your artwork, and yours alone.
Should you be accepted to the show, you, as the artist, must be 
present throughout the weekend to show your work. An independent jury panel reviews quality, originality and presentation of artwork in comparison with other applicants in the same media category.
These jurors are art professionals, ranging from curators to artists; a new group of jurors is recruited for each show.
Acceptance to previous shows NEVER guarantees acceptance to the current art show, as we are committed to presenting new artists just as much as we are to showing returning artists.
If you are not accepted to this show, feel free to try again.
APPLICATION AND ACCEPTANCE FEES
The application fee is $35.00. The acceptance fee is $395.00. These 2 fees constitute the only fees and/or commissions which are charged by the City of Beverly Hills / Beverly Hills Art Show.
Please read this prospectus completely to make sure you qualify. Your application fee is not refundable.
CATEGORIES
ALL artwork must fit the criteria for one of the following categories and have been completed within the last four years. Entries in more than one category require separate applications. Booth sharing is prohibited unless both artists collaborate to create every piece! All artwork, of course, must be produced by the artist named in this application.
In all categories, 90% of artwork must be original; only 10% of all work can be prints, reproductions, giclées, OR original art in one other category. A print must be an original piece by the artist and signed/numbered. Artists who do not adhere to this rule will not be allowed into future shows.
NOTE: Wearable art (clothing or accessories) and household items are prohibited. The sale of notecards is prohibited. The long-ago established purpose of this event is to introduce and promote the sale of fine art to a discerning community. Please do not price your artwork higher just for this event, because of the name and location of the event. We do have many very savvy shoppers in this neighborhood!
Ceramics
All vessels must be hand-built or thrown by artist.
Digital Art
Digitally or partially digitally generated art, including digital art that is embellished with paint or other techniques and photographs that are significantly altered using digital/computer techniques. Must be numbered and signed individually, and must be a limited rather than an open edition.
Drawing & Traditional Printmaking
No posters. All prints must be hand-pulled or created in traditional print media and numbered individually.
Glass
All glass pieces must be hand blown or hand cut and fused by artist.
Jewelry
Each piece of jewelry must be physically crafted from raw materials (metal, wire, glass, stones) by the artist. Metalsmithing, wire-wrapping, and stones or glass manually cut by the artist him or herself are acceptable methods of composition. No assembling or otherwise compiling of purchased stones, glass, beads or other components will be accepted.
Mixed Media – 2D
Work which is physically similar to painting, drawing, or photography, but which is created using other materials or multiple materials.
Mixed Media – 3D
Sculptural work which is composed of wood, metal, paper, batik, fiber, or other diverse or multiple materials. No wearable art is permitted.
Painting
Oil and acrylic. Only 10% of all work can be prints, including giclée prints. Must be numbered individually.
Photography
All images to be shot by artist; all prints to be signed and numbered. Commissioned services (i.e., family portraiture) must be secondary to prints offered for sale.
Sculpture
All sculptures must be hand-built by artist.
Watercolor
Includes gouache. Only 10% of all work can be prints, including giclée prints. Must be numbered individually.
UPLOADING YOUR ARTWORK
IMAGES TO YOUR PORTFOLIO
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Your art images should be high resolution images – they should be 300 dpi or greater.
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The shortest side of any image should be no less than 1400 pixels.
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The longest side of any image should be no greater than 4000 pixels (but at least 1400 pixels).
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Staff recommends that you submit your eight artwork images without watermarks (the signatures or other marks that artists sometimes place over their art).
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After uploading each artwork to YOUR PORTFOLIO, please immediately fill in ALL of the information pertaining to that work (Title, Materials, Size, etc.).
THIS WILL HELP YOU WHEN YOU FILL OUT THE APPLICATION ITSELF.
YOUR SPACE, AND YOUR
BOOTH DISPLAY PHOTO OR DRAWING
This is very important – please read carefully now. Spaces are at least 10 ft. deep X 12.5 ft. wide, normally greater, and all are on flat lawn. Sides/Walls of any booth cannot be taller than 8'. A photo (preferred) or accurate drawing of your display/set-up is required. You do need to think about exactly how you will set up this area, and what equipment you will use, and then produce a photo or a drawing based on your plan for the space. This is required.
Show staff seeks a clean, uncluttered, gallery-type look in art displays. Show staff determines placement of artists based on display photos/drawings. Here is a link which will show you how some other artists have displayed their work at the show. www.beverlyhills.org/artSHOWDisplays
EQUIPMENT
The show no longer provides booth displays or equipment - artists must provide their own display. A private vendor, working with the City, is usually available to assist in providing some of your equipment needs for canopies, wall units, etcetera.
EXHIBIT SPACE REQUEST
We must inform all artists of the following: it has been mandated by city management that for this upcoming show, artists are to be moved from the space that they have had in the last one to two shows! Unlike other shows, a space can be requested but there is no guarantee. Please make sure that you understand this before applying. The Art Show Committee looks at several factors such as: visual impact, flow of foot traffic, and “shaking up” the look of each new show aesthetically. Again, show staff seeks a clean, uncluttered, gallery-type look in art displays. Show staff determines placement of artists based on display photos/drawings.
ARTIST ATTENDANCE
Each accepted artist is required to represent his or her work, and only his or her work, in person, on both days! This show is widely known for its friendly meet-and-greet atmosphere.
DEMONSTRATIONS
Demonstrations during the Art Show are encouraged, and selected demonstrators are highlighted in the event program. If interested, please call (310) 285-6836.
AWARDS
The following awards will be presented at the show: 1st, 2nd, 3rd and two Honorable Mentions in each category. There are also a Mayor's Purchase Award, a Best of Show, Most Original, and Best Display of Art awards. Artwork is judged Saturday between 11:00 am and 4:00 pm. Names of award winners will be posted in many places, and a ceremony is held on Sunday.
STATE BOARD PERMIT
California requires that you obtain a Temporary Seller’s Permit before the show, if accepted. This free permit is the only one required! It is a state permit, not issued by us. To register, visit https://efile.boe.ca.gov/ereg/index.boe On this website page, the artist can click on the line in bold blue which reads “register a business activity with BOE”. The phone number for the California State Board of Equalization is (800) 400-7115.
www.beverlyhills.org/artshow
artshow@beverlyhills.org
(310) 285.6830
(310) 285.6836